Equilibrist businessman

3B Management Training 2018-2019

3B Behaviour Based Business
Developing managerial skills based on knowledge of personality types.

The programme for the 3B behaviour-based management training course centres on identifying participants’ complex personality types.  The training does not develop management tools, strategies and skills or improve on weaknesses. Instead, it equips participants with real and practical management tools by defining specific strengths/weaknesses in the managers’ personalities.  The course also introduces the management personality type chart, which significantly increases team cohesion and takes effective cooperation to a new level.  The training course also includes personality type analysis of the managers’ subordinates and the teams. As a result, participants are able to use the knowledge they have acquired immediately in their everyday work within their own teams to motivate staff and resolve inter-generational conflicts.

Basic information

Length: 3 x 1 day
Duration: 8 hours per day
No. of participants: maximum of 10

Day 1

The fundamentals of identifying 3B complex personality types

Identifying 3B complex personality types (4 main types / 12 subtypes). Creating a personality type chart for yourselves, your team and the management.

Detailed knowledge of the 3B personality types

  • Learning about the 4 main types and 12 subtypes.
  • Defining and differentiating between personality types
  • Identifying your own personality type
  • Identifying others’ personality types

Defining 3B complex personality types in business

  • Identifying the 4 main types /12 subtypes and their characteristics in the business world
  • The decision-making processes of different personality types
  • The behavioural mechanisms of different personality types
  • Managing the decision-making processes of different personality types

Creating an effective team

  • Analysing the team currently managed by the participants
  • Defining main focal points within the team
  • Creating profiles for different roles
  • Defining the strengths and weaknesses of the current team

Day 2

Using knowledge of 3B complex personality types in the management of people

Using 3B complex personality type analysis in specific managerial tasks. Creating a system of incentives, and understanding and handling generational differences.

Personality types vs Masks

  • 4 main types / 12 subtypes: common masks
  • Mechanism to break down masks
  • Communication with the real personality via the mask
  • Assessing and managing stressful situations


  • 4 main types / 12 subtypes: how to motivate them
  • Planning a specific reward system
  • Identifying fundamental errors
  • Designing the team’s motivational chart

Understanding different generations

  • Defining generational factors
  • Designing a generational chart for your own team
  • Understanding generational differences
  • Handling inter-generational conflicts

Day 3

Creating an effective business based on personality types

Applying 3B behaviour-based managerial skills in practice and creating a system of tools to be used by managers.

Points of influence

  • Getting to know your own managerial personality
  • Motivating your current team
  • How to be assertive in the team
  • Management techniques and tools
  • Developing concrete suggestions for improvement with the participants

Designing the manager’s practical package

  • Planning specific changes within the current team
  • Defining the new personality types required for developing the business
  • Defining the immediate changes needed to develop the business
  • Compiling the first concrete plan of action


  • Understanding the economic situation in Hungary based on 3B behaviour
  • Assessment of management vs. current economic situation based on present 3B
  • Evaluating Hungarian consumers according to personality type
  • Modern business approaches

Manager’s action plan

  • Creating a specific individual action plan, putting the knowledge gained on the training course into practice
  • Defining changes to be made based on personality types
  • Developing an individual 3B implementation plan for each participant

Individual consultation upon request

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